About Innovative Companies

Innovative Companies (IC) started in 1996 as a think tank incubator with an online store selling wholesale items similar to Amazon, and Auto Mobile Detailing. In 1999 it continued producing new ideas such as vStop (a virtual online directory of businesses), gotSCREWED.net (a forum for posting complaints about customer experiences with a business) and neturf.com (a web design studio). While neither vStop nor gotSCREWED flourished at the time, neturf was a successful startup that continued to grow.

As a web design and development startup, neturf grew into a full-service programming and development firm over the next two decades serving small and medium businesses with both informational and e-commerce custom designed website applications.

In 2001, neturf developed the first of its kind web-based point-of-sale system for Universal Cycles, and originally branded as xCommerce. The goal behind developing the system was to help the client save hundreds of man-hours in managing the in-store and online inventory all from one web-based system that could be accessed from any secure internet browser.

In 2008, neturf was approached by 20th Century Fox Studio Supply Store desiring to utilize the web-based point-of-sale system for their studio supply store with custom integration of their specialized accounting software and inventory management. The client’s studio supply store needed to be able to easily manage hundreds of thousands of products needed for onsite studio stages in filming of movies and shows (think Home Depot inventory with everything from construction materials to lighting, decor, etc).

Due to numerous web design clients requesting assistance with online advertising and marketing needs in addition to their design and programming needs over the years, in 2016 neturf split it’s marketing and advertising services into a new division called Ad Solutions that handles all online and offline marketing and advertising needs for clients, so that the neturf division could focus on its development of custom coded web applications and engines.

In 2026, IC is celebrating 30 years by launching an overall umbrella consultancy called An Idea Agency. IC remains the parent firm managing brand department for neturf, Ad Solutions and ABW.